Mike Hranica: Our first two albums came out a year apart, and the one after that was about a year and a half. I think we'll do a year and a half to two years, because if you put out record after record, it's going to get old at some point. We talked to Underoath about it, and they said you've got to milk it. By the time they put out a new record, everybody wants one because it seems like it's been forever since they put out the last one.
We're not going to do anything to that extent. There's a line between putting out too many albums and people getting burned out on it or you're becoming irrelevant because you haven't put out anything new forever. For our full-length plans, we'll probably record in the fall of this year and have a release in early 2011. It's hard to say right now, but that's generally what you're shooting for.
Have you done a full-length DVD yet?
We haven't. We had a Plagues reissue that came with a pretty crappy DVD that we weren't happy with how it was edited. There was a 30 minute DVD that came with the special edition of With Roots Above, but we haven't done anything that's just a DVD.
Any plans to do so?
Yes, we actually wanted to have it done by about this time, but Ferret got bought out by Warner Brothers and we have plans to do an EP and then a full length. So now really isn't the time for it. We're planning on doing the EP release sometime this year, so there's no point in doing a DVD as well. We want to space out the releases. I'm fine with waiting on the DVD, because we'll have so much more footage for it. It'll have two years of footage. We are planning on it, and it's something we've wanted to do for a while. It's hard to say when it will be out, but it is in the works.
You're also involved in a new clothing line called Traditiona. How did that come about?
Back in 2006 I started my own line called Ship Shape, and had some legal issues. After speaking with my business manager, we decided it would be best to cease and desist, and I moved over to Traditiona, which was started by two of my close friends, who are brothers. Within the past couple of years it has been going downhill, because they always have people working for them that aren't fully motivated or inspired to do it and can't put their heart into it. We want to give it a steroid shot and remake it. It's been taking a long time, but the three of us are pretty busy. But it is coming along, and I'm happy to be doing it.
What is your role in the company?
Most of what I do is keeping stuff together, and when I'm home I do the order fulfillment. It's giving direction and having ideas, working on the marketing aspect. I'm not a designer, but I help come up with ideas.
With The Devil Wears Prada's lyrical message and your beliefs, do you feel more pressure to be role model?
There is pressure, because a lot people think of us differently than what we are. Even though we have a message, we aren't perfect. We're not trying to tell people to be just like us, because we are just as imperfect as anybody listening to us. We're just trying to spread the message. Whether they want to believe it or not, giving them a certain idea and maybe having them reconsider or reevaluate is what we're trying to do. We're not a band that makes people uncomfortable or can't tour with bands that have different beliefs, but at the same time we really tell people about it.
What is something a fan has told you about how your music has impacted them?
A few months ago I got a message from a kid that was pretty depressed and was talking about suicide. He even talked about his choice of suicide and his dad's revolver. He heard one of our songs and rethought it and got stronger and didn't do it. That was one of the most descriptive stories. It was a pretty powerful thing to hear.