Musically, there are noticeable industrial and electronica influences on many of the songs, including the title track. That song also includes speaking/rapping from Brink, a different vibe than the usual screaming and singing the band usually employs. The variety of different vocals she uses makes for more diversity.
“Adrenalize” is a catchy mid-tempo song with a catchy chorus and more industrial elements. In This Moment has always appealed to both metal and rock fans, and Blood has plenty for fans of either style to dig into. “Comanche” is an intense anthem that will go over well in a live setting. Songs like that are balanced with radio friendly tracks such as “Whore” and “Scarlet."
Although Brink draws the lion's share of attention, the rest of the band is just as vital to delivering a quality album. The guitar work is solid throughout, with a nice shredding solo from Howorth on “You're Gonna Listen." The songwriting was a collaborative process between the band, Churko, the producer's son Kane Churko and outside writer Mitch Marlow.
The album closer is “11:11,” which has no instrumentation, just Brink’s vocals. They are layered and textured and is an experiment that works really well. In This Moment is a polarizing band, and although there are a couple of marginal tracks, their fans will be pleased with Blood, which delivers all the elements they have come to expect along with some new twists. The band’s accessible side will also continue to attract more radio play and attention from hard rock aficionados.
(released August 14, 2012 on Century Media Records)